The runway theme for DSquared2′s fashion show was 1960′s prom and clearly, this theme was also translated to the label’s Fall 2012 campaign.
The campaign was photographed by Mert & Marcus which features top models like Daphne Groeneveld, Bette Franke, Frida Aasen and male models Simon Van Meervenne and Liuk Bass. The campaign was styled by Katie Grand.
The images from the campaign were taken with a classroom feel background. The models portrayed life when inside the classroom like sitting on a chair and pretending to study, staring into nothingness, and even a bit of campus romance!
In terms of the fashion showcased in the campaign, the models are wearing demin outfits and knit sweaters. The models are also showcasing interesting eyewear which is a growing trend for the youth. This campaign showcases comfortable yet stylish clothing which can be worn by anyone.