Chanel recently released their Spring-Summer 2012 campaign for Chanel’s Fine Jewelry. The campaign features the female model Sigrid Agren and male model Sam Way.
The campaign focuses on a romantic storyline of a couple that is shopping for engagement rings. The styling for the campaign is very simple and it is set on a classic black and white setting. The campaign images were shot both in an outdoor and indoor setting. For the outdoor setting, the couple is seen walking along the street with their shadows captured. As for the indoor setting, the couple is pictured in a home-style setting.
Sigrid Agren was able to project a lady-like and graceful type of pose while Sam Way acted as the very debonaire gentleman in the campaign. The images for the campaign were shot by Dominique Issermann.