Louis Vuitton recently announced that it will be launching designer cards and notepads in connection with the development of its Saint-Germain-des-Prés boutique.
The fashion label will be adding these new items together with other writing products to their existing agenda and pens. LV’s location, Saint-Germain-des-Prés hosts several luxury stores and endless cafes. It is even more famous for its upscale neighborhood and the Abbey constructed in the 6th century BC, the oldest church in France. LV’s idea of creating new writing paraphernalia stemmed from its location’s literary contribution. Writers and artists flocked the area after the end of WW II which prompted publishing houses set up shop at the location.