Heidi Merrick recently released her Fall 2012 Collection and according to an interview, she was inspired “on the idea of a gentleman surfer, which to me is sleek silhouettes and fabrics, clean lines with poppy colors”.
The inspiration certainly holds true as the collection contains clothes that have clean lines and are well-constructed. The pieces that were featured in the collection can easily be office attire. It can also transform into a cocktail dress, perfect for career women that are always on the go.
The yellow color was also featured in some of the designs, a great addition to the collection since the prominent colors were black, white, and blue. Another interesting piece in the collection was the vegan leather pant which has been her signature piece ever since she launched her own line.