After her fashion campaign with Coach, Oscar winning actress Gwyneth Paltrow signed up to be the face of another luxury brand, Hugo Boss.
The new fragrance, Boss Black Boss Nuit Pour Femme, was inspired by the sensuality and elegance of the little black dress and the Boss management picked Paltrow because due to her inherent sophistication. Paltrow, on the other hand, says she committed to the brand as it represents women who are strong, driven and ambitious any yet feminine at the same time. The new scent’s print, online and TV campaigns will be out later in the year.
