Calvin Klein released the CK One cosmetics campaign for their Spring/Summer 2012 collection.
The campaign images featured famous models including Lara Stone, Abbey Lee Kershaw, Ruby Aldridge, Herieth Paul, Eliza Cummings, Fei Fei Sun and Ehren Dorsey. The collection features a variety of cosmetics including their popular lipstick line called “Pure Color Lipstick” which is available in different colors. Other products that were highlighted in the campaign includes mascara, foundation, and the likes.
Rabien Brown and David Simes were in charge of the creative direction of the campaign shoot. Both Brown and Simes implemented a colorful, rock and roll vibe for the whole Spring/Summer 2012 campaign.