Fashion brand H&M is no stranger to collaborating with other people but this time, their partner is not a famous designer.
H&M recently collaborated with Anna Dello Russo, the creative consultant for Vogue Japan. The collaboration would focus mainly on a wide range of accessories which includes sunglasses, shoes, bags, jewelry, and a trolley suitcase. Margareta van den Bosch, the creative advisor for the brand disclosed the reason behind the partnership stating “Anna has a fantastic eye and a strong taste, apart from being a veritable fashion icon. The collection is a celebration of excess, fantasy and decoration.”
On the other hand, Anna Dello Russo the reason why she agreed on the partnership saying that “This is the sign of an important evolution in fashion and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day.”