Alice McCall first launched her label aptly called Alice McCALL (note the capital letters) last 2004 and the label has grown steadily since then.
Her Fall 2012 collection features a mixture of dresses that any woman could wear in various events. The colors that are dominant in the collection are white, khaki, and black. There is also a hint of color every now and then as seen in the blue and orange-colored pieces in the collection. The collection features long dresses that can be worn during daytime as well as dresses that can be worn during formal events.
The Australian fashion designer got her break working for MTV for the Stylissimo series and has branched out her styling firm. She had different clients under her belt which includes Blondie, Destiny’s Child, and Kelis. After working as a stylist, she worked as a designer for other companies thus launching her own label last 2004.