H&M is creating, for the second time, an eco-friendly line aptly named Conscious that primarily uses sustainable organic materials for their fabrics and accessories. The company’s head for sustainable initiative, Helena Helmersson, believes that as a major global retailer store, H&M’s ongoing commitment to contribute to society will not only impact the environment but also the economic conditions of their workers and suppliers all around the world. The Conscious line will be available on April 12 and H&M released a look book to give us all a sneak peek of the collection.
The collection is very feminine with all the ruffles, floral prints and bright hues. It is definitely perfect for parties and events for the summer.
