Kate Moss, one of the most influential and popular models today has been selected as the face of Mango’s Spring 2012 collection.
Mango is a Barcelona-based retailer that has been providing trendy yet practical clothing all over the world. The brand has been succesful but the selection of Kate Moss as their model indicates the company’s goal to tap the high-fashion market. Previous model of the brand includes Penélope Cruz and Scarlett Johansson.
Kate Moss is set to appear not only in print ads but also in television campaigns by Mango. Kate Moss already shot a television commercial for the brand entitled “Spy Game” which will be shown across 40 countries like France, Germany, UK, etc. by March 2012.
The print and television campaigns by Kate Moss for Mango were shot by world-famous fashion photographer Terry Richardson.