H&M recently released their newest campaign entitled “Shades of Summer 2012 Collection”. The campaign features American fashion model Alyssa Miller.
The collection features light hues that are perfect for summer. The light hues are also combined with a splash of color which makes it very cool to the eyes. Aside from that, the collection also features flower-based prints that represents the total feel of summer.
The H&M Shades of Summer collection also features cuts that have a shorter hemline. This can be seen with the dresses, skirts, and shorts that are featured in the collection. The pieces included in the line is a combination of day and night look which would keep customers feeling “cool” despite the summer heat.