Taking cue from Salvador Dali , Diane von Furstenberg’s launched her Spring 2012 campaign and it immediately got people talking. Instead of makeup, her models pose against bare landscapes with mirrors covering their faces. The expansive landscape coupled by the reflection of the California clear skies on the mirrors exudes that eerie Dali effect.
Furstenburg’s take on surrealism, however, is met with mixed criticisms. It is considered a creative campaign by some because the blank faces can somehow prompt people to insert their own faces and literally picture themselves in the dress. This is exactly the logic behind the campaign’s tag line, “Be the woman you want to be.” However it is also this approach that may considered a disadvantage. Our eyes are immediately drawn to the vacant faces instead of focusing on the clothes. Now whether this campaign is effective or not, one thing is for sure- Ms. Furstenberg still managed to get our attention.
