The concept of the RACHEL Rachel Roy Fall Collection ad campaign is that of the last few days of summer when friends gather around the campfire to welcome fall. In this video entitled Beautiful. Imperfect. Life. directed by Cameron Duddy, Rachel Roy is able to capture the essence of its collection.
Showcasing the front runners for this collection: showcases the front running pieces: cozy knits, feminine playful silhouettes, and classic structured separates. With the release of this ad campaign, Rachel Roy offers a sale for 30% off your favorite RRR pieces until August 29. Watch the video below.