DVF Tech-Savvy Fall Ad Campaign Video Premiere

Diane Von Furstenberg stands out among the rest of the collections as she releases this DVF Tech-Savvy Fall Ad Campaign Video Premiere. Instead of the usual campaigns related with lookbooks and preview materials, the DVF fashion house takes it to the next level with this video to help preview their fall collection.

Diane and her Creative Director Yvan, used state-of-the-art RED camera technology. According to the release the whole DVF crew traveled to China for the Journey of the Dress, DVF collaborated with conceptual artist Zhang Huan’s studio in Shanghai for the backdrop of the fall campaign, directed by Tatiana von Furstenberg, shot by Brian Rigney Hubbard and featuring star model Tayane Leao.

The video features everything necessary for this season from the utilitarian DVF shirt dresses and full lady-like skirts to her cozy knits and iconic graphic prints, the sophisticated, forward and artistic video has us excited for cooler temperatures ahead!