There are runway seasons and there are campaign seasons. These days, while most wait for the next runway season to come around, campaign seasons are what’s keeping the fashion lovers full. Each campaign season is unique but so far, nothing is more so in delivery as this Stella McCartney Fall 2011 Campaign.
While most feature themes or settings to sell the product, Stella McCartney opted to take the minimalist route and even turned the designs monochrome. This is what it means to let the product talk for itself. Colors attract attention but in this case, while you are attracted to the green hedges behind model Natalia Vodianova, you are bound to pay attention to the designs for the Stella McCartney Fall lineup.