Armani takes on a new photo campaign: Giorgio Armani Eyewear Collection Frames of Your Life. This photo initiative is the subject of a new traveling street project taking place in fashion hubs Milan, Paris, London and Berlin. Here, four photographers asked strangers to model the new Giorgio Armani Eyewear Collection.
The project has garnered enough images to compile a book that showcases the many faces that represent the new Giorgio Armani perspective. The campaign is now touring the United States and will soon move to Asia. Cities like New York, Los Angeles, Tokyo, Hong Kong, Beijing, Shanghai and other major cities will be part of this campaign.