H&M is doing good by the planet with this H&M WaterAid Collection for Summer 2011. When you purchase an item from this collection, H&M allots 25% of the proceeds to communities who do not have access to potable water.
H&M teams up with WaterAid, an international organization that aims to help the poorest communities get access to drinking water and help these communities improve their sanitation condition. H&M and WaterAid understands that a great part of this planet still do not have means to have clean, potable water.
It’s always good to see a company whose concern does not stop only with their sales, H&M is donating 25% of the sales to WaterAid to help the said company with their campaign.