Google is diving into the fashion realm of thing with Boutiques.com. The site will launch this Wednesday.
Boutiques.com by Google allows users to create their own boutique online. So in other terms, it is similar to an eBay but for fashion.
Google has also acquired Like.com, a mass shopping guide using affiliate links to online retailers (at least for the moment).
Creating her own boutique on Boutiques.com is Sarah Jessica Parker, and rumor has it Katie Holmes will partake.
Oscar de la Renta and Tory Burch are also expected to launch with Boutiques.com.